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---------- Forwarded message ---------
From: Dax Meyers <dax@optimizemarketing.net>
Date: Wed, Jul 1, 2026 at 3:06 PM
Subject: Shopify PIxel Setup
To: Jon Big Bennett <jon@jonbennett.co>, Cody Mckinley <
CODYMCKINLEY@gmail.com>


Option 1 (Recommended): Shopify Facebook & Instagram App

This is the method I recommend for 95% of stores.
Step 1: Install the Facebook & Instagram app

In Shopify:

   - Apps → Search *Facebook & Instagram by Meta*
   - Install
   - Connect your:
      - Facebook account
      - Business Manager
      - Ad Account
      - Facebook Page
      - Catalog
      - Pixel

------------------------------
Step 2: Select Maximum Data Sharing

Shopify asks for your data sharing level.

Choose:

*Maximum*

This enables:

   - Meta Pixel
   - Conversions API
   - Customer matching
   - Advanced Matching

Maximum almost always outperforms Standard because Meta receives more
reliable purchase signals.
------------------------------
Step 3: Connect your Pixel

Choose the existing pixel that belongs to the ad account.

Don't create multiple pixels unless there is a specific business reason.
------------------------------
Shopify automatically tracks

After setup, Shopify sends:

   - PageView
   - ViewContent
   - Search
   - AddToCart
   - InitiateCheckout
   - AddPaymentInfo
   - Purchase

No coding required.

-- 

Dax Meyers

CEO

Optimize Marketing

dax@optimizemarketing.net

4359941816

optimizemarketing.net

<https://optimizemarketing.net/>

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